fernanda de uriarte

3d.spatial.experiential designer


MA Creative Practice for Narrative Environments.
Central Saint Martins College of Art and Design.

London, UK. October 2008- June 2010

BA Industrial Design
Universidad Iberoamericana.

Mexico City, Mexico. August 2001-December 2005

Employment History.

Ralph Appelbaum and Associates. Exhibition Design
London. Sept-Dec 2009
I was responsible for the layout of the artifacts to be displayed in a major exhibition.
Project Leader/Senior Designer
FMX. Retail, P.O.S. and exhibition design
Mexico City. Mar 2007-Aug 2008
My most important contribution was setting up the exhibition area within the firm. I lead in house and outsourcing teams, developed exhibition content and design guidelines and liaised with clients.
Junior Designer/Account executive
APTO Frank Mayer
Mexico City. Jan 2006-Feb 2007
I had a hybrid role; I met clients for briefings and designed for those accounts. I looked for prospective clients and worked with those assigned to me by the studio. I was responsible for seeing projects through their development, prototyping and final delivery.
3d Design and Sketching Tutor
Universidad Iberoamericana. Design College.

Mexico City. Aug 2006-May 2008
I taught a Drawing course for 4 terms and a Design course for 2. Students notoriously improved their skills.


Bodies in Movement.
Experience design. Public engagement.
Client: Wellcome Trust
London, UK. May-July 2010
Material Sound. A creative interpretation of string theory.
MA degree project. Experience and exhibition design.
London, UK. Dec 2009- June 2010
The sound of my Neighbourhood. Whitechapel Stories.
Exhibition showcasing the oral histories of the people of Whitechapel.
Client: Evi Kontova
London, UK. April- June 2010
Speakers’ Corner.
Public space, urban furniture, participative design.
Client. Speakers’ Corner Trust
Lichfield and London, UK. Oslo, Norway. Dec 2008- May 2010.
People and buildings.
A series of workshops with A levels photography students from Parliament Hill School that resulted in an exhibition at the British Museum and CSM Innovation Centre.
Client. The Borough of Camden.
London. Dec 2009.

Lacoste window of the future.
Retail. Concept Design.
Client. Lacoste Paris
Paris, France. March- July 2009
Pforzheim 2030
Forecasting and scenario building. Exhibition
My role: Research, concept, scenario building, illustration, display design.
Client: Arthesia and the City of Phorzheim.
Phorzheim, Germany. June 2009
Dialogue Café
Experience design. Interior design.
My role: Research, concept, experience design, spatial design.
Client. Cisco Systems
London . Nov 2008- May 2009


Winner entry.
Nurofen Express' Twice As Fast Trolley design competition.
London, UK.2008.


_Strong conceptual thinking.
_Research skills.
_Able to analyse research and transform insights into design guidelines.
_Good presentation and communication skills.
_Able to work individually and in teams. I have experience working in multidisciplinary environments.
_Hand sketching.
_Model making and workshop experience.
_Able to multitask and prioritise workload.
_Fast learner; adaptable
_Computer skills:
3D StudioMax.
_Native Spanish speaker.
_Fluent written and spoken English.